What are Variable Data Labels?
Variable data printing (VDP) is a form of printing that allows for the customization of printed materials with specific information or graphics on an individual basis. In VDP, the information or graphics that are printed can be changed from one print to the next, allowing for the creation of unique, customised documents or labels.
VDP is often used in conjunction with digital printing technology, as it allows for the easy and efficient production of customised labels.
VDP allows for the creation of highly targeted and personalised materials, which can be more effective at engaging and retaining customers. It also allows for the efficient production of materials with varying information, such as labels with different product names or barcodes, without the need for costly printing plates or setup.